The 34th International Home and Kitchenware Fair, Zuchex, organized by Informa Markets in collaboration with the Turkish Housewares Association (ZÜCDER), will host the world’s leading trend forecasting company, WGSN. In the WGSN presentation at the fair, insights will be provided into the trends that will guide the industry's designs for 2025. Sector professionals attending the seminar will learn the secrets of upcoming changes in home and kitchenware at Zuchex and gain information about many details, from the main colors of the 2025 season to prints and patterns.

Zuchex, where over 1,500 brands from both domestic and international markets will showcase their newest and trendiest products, will open its doors for the 34th time at Tüyap Beylikdüzü. The event, which will be held from September 19 to 22, will also host a significant event shaping the future of the industry. In the seminar conducted by WGSN Türkiye Sales Manager Seden Ünlü, design trends for the 2025 season will be shared.

Innovations for the Home on Display

The 34th Zuchex International Home & Kitchenware Fair, which will be organized by Informa Markets in cooperation with ZÜCDER, the Turkish Housewares Association, attracts great interest both from domestic and international companies in the sector. With months to go before its opening, Zuchex is already nearing full capacity. The event will showcase thousands of designs, including tableware, kitchenware, cooking equipment, plastic household items, and electrical appliances. This year, Zuchex will also feature special areas dedicated to Garden Furniture, Home Textiles and Decoration products. Thus, a greater number of industry professionals, who are particularly interested in these product categories, are expected to follow the exhibition closely.

Zuchex 2024, which aims to attract 45,000 professionals from over 150 countries, is seeing high demand from industry firms, including global brands in the home and kitchenware sector. The fair is expected to feature 1,200 brands, with companies not only from Türkiye but also from Portugal, Germany, the United Arab Emirates, Indonesia, Tunisia, Morocco, and Jordan. Fair Director Funda Kunduz stated that 85 percent of the booth spaces at Zuchex 2024 have already been booked and underlined the main reason behind this interest is the commercial strength of the fair. Kunduz highlighted that each year, the event directly contributes to the export growth of Türkiye's home and kitchenware sector. Kunduz also added, “We anticipate that we will host an average trade of 2 billion dollars at the 34th meeting on September 19–22.”

Home and kitchen trends of 2025 will be showcased for the first time at Zuchex

At Zuchex 2024, thousands of designs will be showcased, ranging from glass, porcelain, ceramic and melamine tableware and kitchenware to cutlery and cutlery sets, pots and pans, steel, granite and enamel cookware, plastic kitchenware, storage containers and organizers, ovens, heaters and coolers, and a wide range of electrical appliances. There will also be special areas for decorative items, garden furniture and home textiles this year.

Online visitor registrations are now open for Zuchex, where professional purchasing committees, chain stores, e-commerce companies, independent retailers, wholesalers, dealers and distributors, HORECA sector representatives, catering and organization companies, corporate gift companies and international trade companies will have the opportunity to see the innovations in the sector all at once.